EBAY BUYER ENGAGEMENT

eBay CTR and Conversion Analytics Demo

Follow store impressions through listing views and sales to see where buyer attention stops moving through the purchase journey.

WHAT THIS REPORT GIVES YOUA connected view of impressions, CTR, views, conversion, and sold items.

WHAT IT CAN INDICATEA click-through problem, a post-click conversion problem, or insufficient traffic.

WHAT TO OPEN NEXTReview the listings in the first weak stage of the funnel.

ANALYTICS

Engagement

Analytics period

Views

9,337

CTR

1.65%

Conversion Rate

1.26%

Sales Conversion Rate

2.10%

Impression-to-Sale Rate

0.035%

CONVERSION MATRIX

A weak conversion signal does not prove that price, shipping, or any single listing element caused it.

READY TO USE YOUR OWN DATA?