Visibility
Are active listings reaching enough potential buyers?
STORE HEALTH SCORE FOR EBAY SELLERS
Understand the Health of Your Entire eBay Store.
Store Health Score gives you a clear overview of how well your eBay store performs across the buyer journey—from visibility to engagement and sales.
No credit card required.STORE HEALTH78GOOD
Visibility
Buyer engagement
Order conversion
Sales coverage
Example data for illustration.
ONE CLEAR PERFORMANCE SIGNAL
Store totals do not always reveal whether the store is working effectively.
Your eBay store may receive impressions, views, and sales, but these numbers alone do not show whether the entire store is performing effectively.
SellQik’s Store Health Score brings the most important performance signals together into one clear indicator. It helps reveal whether listings attract buyers, generate engagement, and convert traffic into orders.
The score is designed to show the overall condition of the store without being distorted by store size or one unusually large order.
STORE HEALTH OVERVIEW
See the buyer journey as four connected areas.
Buyer engagement
Do search impressions turn into listing visits?
Order conversion
Does qualified store traffic produce orders?
Sales coverage
Do sales come from a meaningful share of the assortment?
WHAT THE SCORE HELPS YOU UNDERSTAND
Find the stage that needs attention.
- Whether your listings receive enough visibility.
- Whether impressions turn into buyer interest.
- Whether store traffic produces orders.
- Whether sales are distributed across the assortment.
- Which stage of the buyer journey needs attention.
- Whether store performance is improving or weakening.
SCORE INTERPRETATION
A useful label, backed by the underlying performance areas.
Your store has a healthy performance funnel. Listings receive visibility, attract buyer interest, and generate sales across a meaningful part of the assortment.
Your store is performing well overall, but one or more areas may still have room for improvement.
Your store has meaningful activity, but part of the buyer journey is underperforming. Some listings may receive traffic without enough engagement or sales.
Your store has a significant performance bottleneck. Visibility, buyer engagement, conversion, or sales coverage may require closer review.
WHY STORE HEALTH IS MORE THAN SALES
Store Health combines sales with store-wide performance.
A store can generate revenue from a large order while many listings remain inactive. Another store may receive a large number of impressions but convert only a small part of that traffic into sold units.
Store Health Score combines every sold unit with visibility, active inventory and seller standards.
SOLD QUANTITY
Every sold unit is included.
Large and wholesale orders remain fully included in revenue, items sold, conversion, sell-through and Store Health.
Bulk-order classification may be retained for financial analysis, but it does not reduce the quantity used by Store Health.
FREQUENTLY ASKED QUESTIONS
Store Health Score, explained.
What is an eBay Store Health Score?
It is a summarized indicator of how effectively an eBay store moves listings through visibility, buyer engagement, and sales.
Is Store Health Score the same as revenue?
No. Revenue is a financial result. Store Health describes the overall performance of the store’s buyer journey.
Can a large order affect the score?
Yes. Store Health uses every unit reported as sold, including units from large and wholesale orders.
Does a larger store automatically receive a higher score?
No. Store Health evaluates performance efficiency rather than rewarding stores simply for having more listings.
Why can a store with many impressions have a lower score?
Impressions represent visibility. If that visibility does not produce sufficient buyer engagement and orders, the store may still have a performance bottleneck.
What should I do if my score is low?
Review the individual performance areas shown with the score. They identify whether the main issue relates to visibility, engagement, conversion, or listings generating sales.
SEE THE HEALTH OF YOUR EBAY STORE
Identify the bottleneck in your sales journey.
Connect your eBay store to understand which performance area needs attention.
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